The Korean Baseball Organization (KBO) made a big announcement on Monday. It has selected a new preferred bidder for the wired and wireless broadcasting rights to the KBO. CJ ENM will be the first to negotiate. Upon completion of the detailed negotiations, CJ ENM will have the rights to broadcast the KBO's new media rights for three years until 2026.

Why this matters: This could completely change the way fans experience professional baseball. Fans have been able to watch baseball games on the portal Naver in addition to TV broadcasts. Naver's dominance in the market was huge, as it provided live streams, videos, and even news. Fans had easy access to baseball in their daily lives.

CJ ENM, however, is a different company. It's a subsidiary of TeeVing. TeeVing is a leading online video service (OTT) company. In short, if you want to watch baseball on your phone, you have to install the Teevee application. Of course, it's not a big inconvenience.

The focus is on money. OTTs are companies that need to make money by selling content. It's clear why CJ ENM got into the baseball game. It's to make money. As its competitor Coupang Play invested heavily in soccer, CJ ENM turned to baseball. It promised to invest nearly 40 billion won a year to win the broadcasting rights. Unless it's a charity project, more than this money should be recovered directly or indirectly.

The immediate concern for fans is that they will now have to pay to watch baseball. It's natural to pay for content, but professional baseball is a different story. It has always been a public good. Suddenly having to pay for something, even if it's not a big amount, can cause interest to plummet.

The KBO was also concerned about this issue. First of all, it emphasized universal viewing rights in the process of selecting a negotiating partner. The fact that the KBO chose CJ ENM means that they were promised universal viewing rights. 카지노사이트가이드 

The bottom line is that there is a very good chance that we will continue to watch baseball for free. That's the way it's going to be.

So how does CJ ENM plan to make money? They could allow everyone access, but have a sliding scale. For example, they could offer high-definition video to paid members, or provide content that can be viewed independently of the broadcast. The idea is to get fans in the door with free coverage, and then get them to open their wallets on the other end.

As a result, fans will be able to access more diverse baseball content. NAVER was competing with video platforms such as YouTube. However, CJ ENM can afford to open up its content to various mediums. The strategy is to "bait and switch" and make it more accessible to customers, increasing the probability of paid conversions. The time may come when fans will be able to upload some of their favorite videos to their own YouTube channels with permission.